A while ago I already posted an article about problems getting SEF URL's work on 1&1-s servers and thought I know how to deal with the idiosyncrasies of 1&1's (very unprofessional) server settings. I was wrong...
What? Is not that simple as place a <href="index.php">Home</a> and you're done?
Yes and no... The Joomla routing engine is smart enough, to redirect all such above links to the default menu item in most cases. But using the core multi-language engine in Joomla 1.7+ has created a little-bit different situation. Let me explain!
If you search on Google for the term "joomla can't login after moving to new server" - or something similar, you will get more, than 1 million hits for most of the combinations.
So, you aren't alone. And there are plenty of suggestions, on what might gone wrong and how you might find that, and there are verious fixes. But what if you moved the site to another domain? From development server to it's final place? This is a subject wich is rarely touched by those advices.
Joomla, as a PHP/MySQL powered solution is inserting the content into a webpage by way of a script. This type of site is considered to be dynamic. The advantage is obvious - that's why you and me have been chosen Joomla Tongue out. But what's the drawback?
The default Joomla "Read More..." link is fine... but as always is room for improvement. Especially SEO wise, but not only. How about to have a more descriptive and compelling "Read more..." link, complete with the article title for example? Ye-ye-ye, you can right now use sh404SEF for all Joomla flavors, but what if you don't have it?
If you use Joom!Fish to create a multi-language Joomla site and use sh404SEF to manage your SEF URL's you might have seen this problem:
When you are in one non-default language and click on the Home menu item (the default menu item, which should lead you to the default site page on that language) you are arriving on the default home page - in the default language, and not the default page in your active language!
The sh404SEF component is a terrific tool for creating and maintaining SEF URL's for your Joomla site - and to make it more Google - and user - friendly, with one condition: to have a SEF plugin for your components already delivered to you with the sh404SEF or to find one ready-made on the web.
Luckily most of popular components are already covered by the component itself, or there are geeks on the net (like me) publishing the needed add-ons. One of notable exceptions is the popular form component, Chronoforms.
You might think, that this is an easy job, you just set up sh404SEF, and you're done! Maybe... but sometimes this might be really wrong. Especially if you have a multilingual site, and a properly built Joomla 1.7+ template.
If you think, that is enough to build a nice site with a great content to have lots of visitors flowing to your site you're wrong. There are millions of webmasters trying to do the same. And Google and other search engines simply can't find, index and sort all of these sites, and show them to your potential visitors. So you need to do a little more to help these search engines - and to help yourself!
Mastering the Web is a never ending learning process. You can learn from both good and bad examples. Unfortunately most of us are learning from their own mistakes. A well known situation is that you got a brand new Joomla site, latest tricks, stunning design, appealing content, but you miss a key ingredient of the success: the Visitor. And you've wondering, why they aren't coming, despite your SEO efforts as sending out marketing e-mails to your closest 10.000 "friends" and spending nice money in buying incoming links and lots of postings on every imaginable social marketing site, blog and forum. It's not obvious, but the problem may be in what you did, and not in what you missed. Anyway, here's a mix of things usually Joomla webmasters are doing wrong. Learn from, and try to avoid these most common mistakes!
I'm joking, of course, but this is a real issue - from SEO perspective is a "to be, or not to be" type of question. To have some humanly readable URL's is key for your SEO success these days. And if Google and/or Bing does not loves you.... you are on the "not to be" side.
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