Page Rank

  • You knows the basics, right? Great content and a good number of incoming links are necessary for gaining the top SERP (Search Engine Ranking Points) for a particular keyword phrase. The good old way to reach this goal was to build an attractive landing page and add to it as many links as possible.

  • By default Joomla 2.5 does not add the robots meta tag in the header and you have no handy tool by default to do it in one place, unless you don't use some add-on which let you do this easily.

    But what if you prefer to do it yourself, bare-handed, without seeing even some code? You might be surprised, but in fact in Joomla 2.5 it's very easy to set up meta tag robots for your home page and content articles.

  • Using Dublin Core Metadata for Search Engine Optimization is a practice often overlooked by Joomla (and non-Joomla) webmasters and self-proclaimed SEO gurus alike. Bad enough, because embedding Dublin Core metadata elements in your web pages provides a standards-based approach to search engine optimization that boosts your SEO score and complements your HTML meta-data.

  • Changes to Google’s algorithm have the ability to make or break businesses. Google is sending out the signal that you should worry less about the current SEO trends, and more about producing great content, and that they’re “leveling the playing field” for sites that don’t pay as much attention to SEO. Obviously great content is a positive, but at the same time, Google is showing us each month all of the changes it is making, and all the while, providing tips about how to do certain SEO things better.

  • Recently one of my clients - who are still believing in "Page Rank Sculpting" Confused whatever this may mean - asked me to stop Google from indexing some of links Joomla generates. Most of them are easy to "patch", using various tools (sh404SEF, Marco's nofollow plugin), the most problematic one (for me, of course) was the E-mail this button on the top of the article.

  • There is a setting in the Joomla site configuration, which is often overlooked or used to hold allmost nothing, in best case the URL of the site, the Site Name. You're asked during the install to fill the respective field, and you generally have no clue what to write in that box.

    So, what's wrong with that? The site is working, regardless what you wrote there...

    You may think one can wrote here anything crosses his mind, right?

  • Everybody tells you to do this and do that for SEO, and SEO companies can be very aggressive on their offerings - and misleading on free advices... But nobody really telling you what you should avoid when you want to increase your site's chances to be rank high on major search engines. And more important, nobody is telling you, that search-engine robots are getting smarter with every new release, they are harder to be fooled, and better mimicking/anticipating the real Internet user's behaviors/preferences. Having these in mind, let's enumerate a few bad ideas, known traps weekend webmasters often falling into: