By default Joomla 2.5 does not add the robots meta tag in the header and you have no handy tool by default to do it in one place, unless you don't use some add-on which let you do this easily.

But what if you prefer to do it yourself, bare-handed, without seeing even some code? You might be surprised, but in fact in Joomla 2.5 it's very easy to set up meta tag robots for your home page and content articles.

If you think, that is enough to build a nice site with a great content to have lots of visitors flowing to your site you're wrong. There are millions of webmasters trying to do the same. And Google and other search engines simply can't find, index and sort all of these sites, and show them to your potential visitors. So you need to do a little more to help these search engines - and to help yourself!

Using Dublin Core Metadata for Search Engine Optimization is a practice often overlooked by Joomla (and non-Joomla) webmasters and self-proclaimed SEO gurus alike. Bad enough, because embedding Dublin Core metadata elements in your web pages provides a standards-based approach to search engine optimization that boosts your SEO score and complements your HTML meta-data.

Now you have one more extra reason to use Google's very useful Webmaster Tools. Recently Google added to his arsenal of Joomla related enhancements a useful one: In the Google Webmaster Tools you will see a warning with useful details on what to do each time yor Joomla site gets outdated!

One of my clients, who have serious Joomla background complained recently, that on his brand new Joomla site when he clicked on one of menu items his browser raised the well known "Bad Certificate" error. The site obviously worked well, but for some reason the link to that inner page was created using the https:// prefix.

Obviously, he had no valid security certificate in place - as many sides does not have these days, but the menu entry being an inner, Joomla generated link he (and myself, for some... 5 minutes approx) was dazzled, what might happened?

Mastering the Web is a never ending learning process. You can learn from both good and bad examples. Unfortunately most of us are learning from their own mistakes. A well known situation is that you got a brand new Joomla site, latest tricks, stunning design, appealing content, but you miss a key ingredient of the success: the Visitor. And you've wondering, why they aren't coming, despite your SEO efforts as sending out marketing e-mails to your closest 10.000 "friends" and spending nice money in buying incoming links and lots of postings on every imaginable social marketing site, blog and forum. It's not obvious, but the problem may be in what you did, and not in what you missed. Anyway, here's a mix of things usually Joomla webmasters are doing wrong. Learn from, and try to avoid these most common mistakes!