You knows the basics, right? Great content and a good number of incoming links are necessary for gaining the top SERP (Search Engine Ranking Points) for a particular keyword phrase. The good old way to reach this goal was to build an attractive landing page and add to it as many links as possible.

Everybody tells you to do this and do that for SEO, and SEO companies can be very aggressive on their offerings - and misleading on free advices... But nobody really telling you what you should avoid when you want to increase your site's chances to be rank high on major search engines. And more important, nobody is telling you, that search-engine robots are getting smarter with every new release, they are harder to be fooled, and better mimicking/anticipating the real Internet user's behaviors/preferences. Having these in mind, let's enumerate a few bad ideas, known traps weekend webmasters often falling into: