Tips & Tricks Joomla SEO
Joomla SEO
How did you find this site? Did you asked yourself the question how a site can be found on the net? Watch your own habits, and you'll see: you are looking to the sites found on first page of the Google results for a given search term. Must be something very important, to go down to the second, and even to the third page. What else you use to find new web content? Social media? Recommendations from friends? Links on pages you like and visit? Do you know, that less, than 1% of existing web-pages are reaching the first page of the Google results for some search term? do you know, than less, than 17% of existing web-pages are even spidered regularly by the major search-engines? If you don't get spidered and/or you don't reach the magic first 3 pages for at least some search terms you are interested in - you aren't exist. And I can't believe, that anyone building a web-page plans to remain hidden... So, how you can get there? Enter the art of SEO. You will find some interesting, Joomla-specific ideas here which may help you learning it! And never forget: SEO is about what you do every day. SEO is a long term strategy - not a quick fix.
You knows the basics, right? Great content and a good number of incoming links are necessary for gaining the top SERP (Search Engine Ranking Points) for a particular keyword phrase. The good old way to reach this goal was to build an attractive landing page and add to it as many links as possible.
Everybody tells you to do this and do that for SEO, and SEO companies can be very aggressive on their offerings - and misleading on free advices... But nobody really telling you what you should avoid when you want to increase your site's chances to be rank high on major search engines. And more important, nobody is telling you, that search-engine robots are getting smarter with every new release, they are harder to be fooled, and better mimicking/anticipating the real Internet user's behaviors/preferences. Having these in mind, let's enumerate a few bad ideas, known traps weekend webmasters often falling into:
After I upgraded this site to Joomla 1.7 I wondering, how I can create a RSS feed with all entries to re-create the original functionality we had in the initial site. The problem is that Joomla 1.7 use for this purpose the "Syndication Feeds" module, which picks up the Featured Articles menu item (if any) to create a RSS feed from the currently displayed page.... This works fine - relatively - if you use the default Joomla setup, the Featured Articles menu item being your default homepage. But this isn't my case - and this isn't anymore the case of most of the sites... so I needed to find out something else.
After finding out that don't really have any alternatives - at least not freely available ones - I decided that I will need to cook up something with what we have already in place.
One of most annoying limitation SEO wise in the Joomla versions prior to Joomla 1.6 was the inability to set directly (without use of some SEO component or a core hack) meta data information for categories. This was important especially on category blog or category list type of pages, where you have left without proper way to control the meta data added to these pages.
I'm joking, of course, but this is a real issue - from SEO perspective is a "to be, or not to be" type of question. To have some humanly readable URL's is key for your SEO success these days. And if Google and/or Bing does not loves you.... you are on the "not to be" side.
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